- Online Marketing: If you're not online, you're nowhere today. Let me boost your online presence, gain exposure and market share, and establish a platform for your product or service through popular social and professional media sites, e.g. Facebook, Twitter, YouTube and LinkedIn.
- Travel Writing: Have a destination to promote? Want to spread the word about a cycling tour, hotel, bar or outdoor activity? Let's talk about how you can gain editorial content in print medi and popular online travel sites.
- Photo Essays: That old cliche is still true. Pictures add depth to words. Photo essays can be used as marketing tools on websites, social media sites, blogs and YouTube channels. They can be turned into videos and burned onto DVDs for distribution in existing and new markets. In short, they 're a good tool to add to your marketing mix.
- Websites: Not having a professional website with a strong message, user-friendly navigation and dynamic visuals is like not putting a sign outside your front door. If you're in business and need an audience or customers, you MUST have an appealing, functional website. Let me bring your product, service or story to life on the Internet.
Menu of Skills
Freelance writer/marketing communications professional Conceptual skills honed in travel & leisure, romance, lifestyles, arts & culture, and retail fields
Supervised top-performing team at agency specializing in personal marketing for real estate agents
Developed marketing communications recognized with two John Cotton Dana Awards, the American Library Association's highest honor
Recognized with Newport Beach "Fish" Award for "choosing your positive attitude, being there for customers & co-workers, and always making our day."
Team player with strong social media & creative skills
Proficient at developing inspired marketing & promotional strategies
Freelance travel & lifestyles writer, 1982–present
Account Strategist, Amies Communications, 2004–2007
Communications Specialist; Newport Beach Arts & Cultural, Library,
Recreation & Senior Services Depts., 1994–2003
Public Relations Writer; Newport Beach Public Library, 1992–1994
Editor; Cruise Revue, 1982–1986
Copywriter/Account Executive; Clay Publicom, 1979–1981
Publications Editor, L.A. County Sanitation Districts, 1974–1979
Staff Writer, Travel Research & Publications, Automobile Club of California, 1973–1974
B.A., English; University of California at Los Angeles; graduated cum laude
Member, Southern California Writers Association
Member, North American Travel Journalists Association
2004–5 American Marketing Association/Orange County VP of Communications
Race for the Cure lead cyclist, 1997–2005